The feta pasta recipe, quesadilla hack, and more are all we are seeing on our FYP.

What's next?!

Starting on Monday, March 15, TRUFF will be hosting a TikTok contest where we are challenging foodie TikTok to come up with the next viral food trend, using TRUFF. The winner of the contest will win $10,000. TRUFF will also match the $10,000 with a donation to Whole Foods’ Whole Planet Foundation, which helps alleviate poverty.

How can you win? It’s simple:

Show us how you TRUFF. Create a dish that you think will be the next viral food trend, using any of our TRUFF products (hot sauce, pasta sauce or mayonnaise).

Get discovered. Use the hashtag #HOWITRUFFContest and TRUFF’s official music.

On April 15th, 2021, the team at TRUFF will choose five of their favorite videos and feature them on the TRUFF TikTok page (@sauce).

Then, it’s in the public’s hands: the video with the most likes on the final date of April 30th, 2021 will be the winner of the $10,000 prize.

 

 

Founded in 2005, Whole Planet Foundation is a Whole Foods Market foundation that funds poverty alleviation worldwide where the company sources products.

The nonprofit’s mission is to empower the world’s poorest people with microcredit and the chance to create or expand a home-based business and lift themselves and their families out of poverty. As of December 2020, Whole Planet Foundation is alleviating poverty through microfinance partners in the United States and 76 other countries in Africa, Asia, Latin America, and the Middle East. To date, the nonprofit has disbursed $91 million dollars through microlending partners worldwide, funding 4.8 million microloans and over 25 million opportunities for a better life for microentrepreneurs and their family members.

 

OFFICIAL GUIDELINES

How I TRUFF Contest

THIS CONTEST IS INTENDED ONLY FOR ENTRY IN ONE OF THE FIFTY STATES OF THE UNITED STATES AND DISTRICT OF COLUMBIA AND SHALL BE CONSTRUED AND EVALUATED ACCORDING TO UNITED STATES LAW. DO NOT ENTER THIS CONTEST UNLESS YOU ARE ELIGIBLE AND LOCATED WITHIN ONE OF THE FIFTY STATES OF THE UNITED STATES OR DISTRICT OF COLUMBIA AT THE TIME OF ENTRY.

VOID WHERE PROHIBITED. BY ENTERING, CONTESTANT AGREES TO BE BOUND BY THESE OFFICIAL RULES AND THE DECISIONS OF THE JUDGES, WHICH SHALL BE FINAL AND BINDING IN ALL RESPECTS.  NO PURCHASE NECESSARY.

1. ELIGIBILITY: The “How I TRUFF” Contest (“Contest”) is open only to individuals who are legal U.S. permanent residents of one of the fifty (50) United States or the District of Columbia who are thirteen (13) years of age or older at the time of entry (the “Contestant”). Contestants between the ages of thirteen (13) and seventeen (17) years of age will need his/her parent or legal guardian’s permission in order to submit. Employees, contractors, directors and officers of TRUFF (“Sponsor”), its parent, subsidiary and affiliated companies, distributors, web design, advertising, fulfillment, judging and promotion agencies involved in the administration, development, fulfillment and execution of this Contest (collectively, “Contest Parties”) and the immediate family members (spouse, parent, child, sibling, grandparent, and/or “step”) of each and those living in their same households (those persons whether related or not who live in the same residence for at least three months during the twelve-month period preceding the start date of the Contest) are not eligible to participate.
2. CONTEST PERIOD:Contest begins at 12:00:00 a.m. Eastern Standard Time (“EST”) on March 15, 2021 and ends at 11:59:59 p.m. EST on April 15, 2021 (“Contest Period”). The Website (defined below) will be the official timekeeper of the Contest.
3. TO ENTER:  You may only enter this Contest by posting a video on the Tik Tok platform. Each Contestant must use hashtag #HowITRUFFContest and the HowITRUFFContest Official Sound which can be found on the (@sauce) TikTok channel. The Contestant must visit www.tiktok.com (the “Website”) and create a short orginal recipe cooking video using TRUFF (the “Submission”).  The video must not exceed 60 seconds in length.  

Contestant may not use multiple TikTok accounts to enter. Limit of one (1) Submission per Contestant for the entire Contest Period.

By submitting a video on TikTok, Contestants agree to comply with TikTok’s Terms of Service (https://www.tiktok.com/legal/terms-of-use?lang=en). Failure to comply with such terms may result in disqualification.

If you don’t already have a TikTok Account, visit www.tiktok.com to create an account; creating an account is free.  By submitting your information and creating an account, you will be required to agree to the terms of service and privacy notice for the respective Website.  If you do not agree to the  terms of service and privacy notice, you cannot create an account. 

This Contest is in no way sponsored, endorsed or administered by, or associated with TikTok. You understand that you are supplying your information to the Sponsor and not to TikTok.

Contestant represents and warrants that the Submission: (a) is complete, true and correct to the best of Contestant’s knowledge and belief; (b) is the original work of the Contestant; and (c) has not previously won a contest or other promotion.  All Submissions must be received by 11:59:59 p.m. EST on April 15, 2021.  Late Submissions or Submissions sent via any other method than those stated above will not be accepted. Any attempt by a Contestant to enter more than one (1) Submission by using multiple/different email addresses, identities, and/or any other methods, will void all of that Contestant’s Submissions and that Contestant may be disqualified from the Contest.   

The video submitted must comply with the applicable Website’s upload requirements.

Submissions will be deemed made by the authorized account holder of the TikTok account from which the Submission is submitted at the time of entry. A potential prize winner may be requested to provide Sponsor with proof that he/she is the authorized account holder of the account associated with the winning Submission and/or an eligible Contestant.

Submission Requirements/Restrictions: Submissions (a) containing obscene, lewd,  crude, vulgar, profane, defamatory or inappropriate text, including acts of violence or acts that appear to cause harm; (b) containing other  offensive  content  and/or  any content  that is explicit, graphic or otherwise indecent or that is or could be considered inappropriate, unsuitable, or offensive; (c) that are derogatory of any ethnic, racial, gender, religious, professional or age group; (d) promoting alcohol, illegal drugs, tobacco, firearms or weapons, activities that appear unsafe or dangerous or a particular political agenda or message; (e)  containing and displaying third-party brands, or any materials that violate or infringe (or may infringe) any copyright (including, without limitation, music or artistic work), trademark, logo, or other mark that identifies a brand, entity or other proprietary right of any person living or deceased, including but not limited to rights of privacy or publicity or portrayal in a false light; or (f) otherwise violate these Official Rules, as determined by Sponsor/Independent Administrator, in their sole discretion, shall be disqualified from the Contest. Without limiting the foregoing, Sponsor reserves the right to disqualify a Submission it feels is inappropriate in any way.

To the best of Contestant’s knowledge and belief, its Submission is truthful.  Contestant further agrees and warrants that he/she shall not knowingly enter any Submission that (a) is false, inaccurate, or misleading; (b) violates any law, statute, ordinance, or regulation (including, but not limited to, those governing export control, consumer protection, unfair competition, anti-discrimination, or false advertising); and (c) is or may reasonably be  considered defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership, or corporation.

Should any Submission violate these restrictions, such Submission will be disqualified and will not be eligible to win. In such event, Sponsor further reserves the right to take any necessary actions so as to protect their respective legal rights. 

Additional Conditions: Submissions must not have been previously published, must not be awaiting publication, and may not be submitted for publication consideration during the Contest. Submission must be in English.

Submissions not meeting the requirements as set forth in these Official Rules as determined by Sponsor in its sole discretion, will not be eligible for judging and will be disqualified.   

By participating, Contestant agrees that their Submission may be shared on social media sites or other websites by the Sponsor. However, such posting of a Submission does not constitute any representation or guarantee by Sponsor that any Submission will be selected as a Finalist or a prize winner in the Contest; see below for an explanation of the evaluation of Submissions and the procedure by which a prize winner will be selected pursuant to this Contest.

By entering a Submission, Contestant grants Sponsor and its affiliates worldwide, non-exclusive, perpetual, irrevocable, royalty-free, unconditional, and fully paid-up rights to  publicly perform, display, broadcast, or transmit the Submission, in whole or in part, for promotion and marketing purposes worldwide in any and all forms of media, whether now known or hereafter devised, and to distribute (directly or indirectly through multiple tiers) the Submission to Sponsor’s  affiliates, its marketing agencies, and to third parties for these purposes. Without limiting the foregoing, each Contestant consents to have the Contestant’s Submission made available for public viewing and/or comment on the Internet.

THE CONTENT OF THE SUBMISSION REPRESENTS THE VIEWS AND OPINIONS OF SOLELY THE CONTESTANT WHO HAS PROVIDED THE SUBMISSION AND DOES NOT REFLECT THE VIEWS AND/OR OPINIONS OF THE SPONSOR IN ANY MANNER. SPONSOR DISCLAIMS ANY RESPONSIBILITY FOR SCREENING, MONITORING OR REVIEWING SUBMISSIONS PRIOR TO POSTING OF SAME. SPONSOR MAY EDIT SUBMISSIONS PRIOR TO POSTING THEM ON ANY WEBSITE OR ELSEWHERE IN CONJUNCTION WITH THE CONTEST, BUT WILL BE SEEKING THE APPROVAL OF THE RESPECTIVE CONTESTANT PRIOR TO EFFECTING SUCH EDITING AND/OR POSTING.

4. JUDGING: The evaluation of Submissions will consist of two (2) phases:

1. PHASE 1, constituting an “Initial Review”, by which five (5) Finalists are selected by the independent judges;
2. PHASE 2, by which, among other things, a public, online vote is conducted and, thereafter, it is determined which one (1) Finalist is the grand prize winner (the “Grand Prize Winner”).

PHASE 1:  All Submissions will be initially reviewed by independent judges for compliance with these Official Rules (including the Submission requirements).  Thereafter, the independent judges will “score” each of the Submissions then deemed eligible, based on the following criteria:

• Creativity/originality of submission (33%)
• Quality of video and sound (33%)
• Unique use of TRUFF in the recipe (34%)

Each Submission will, for each of the above-described criteria, be scored by the independent judges with a raw score between 1-5 (with 5 being the highest). For each Submission, after a (1-5) score has been determined for each criterion, each raw score will be “weighted”, taking into account the relative percentages shown above (in parentheses, next to each criterion).  The “total score” for each scored Submission will be the total score of all of the above criteria (taking into account the above-described “weighting”).  The five (5) Submissions having the highest “total score” will be deemed a “Finalist”.

Finalists will not be notified and will not receive any prize for merely being selected as a Finalist.  The Sponsor reserves the right, in its sole discretion, to select fewer than five (5) Finalists (if, for example but without limitation, an insufficient number of eligible Submissions are received).

NOTE: In the event of a tie, an additional judge will score each tied Submission (pursuant to the procedures described above) and the Submission with the highest total score pursuant to that subsequent scoring will proceed to Phase 2. 

5. FINALIST NOTIFICATION: On or about April 15, 2021, Finalists will be notified via TikTok in which by either a direct message, comment, or email. Finalist must respond within 24 hours of the first notification attempt and submit the required information (as described herein or in any further communication received from the Sponsor) in order to proceed to Phase 2.  In the event the Sponsor cannot reach a potential Finalist, a potential Finalist does not respond by the date indicated within such notification, or if it is determined by Sponsor, in its   sole discretion, that a potential Finalist is not eligible in accordance with these Official Rules, such potential Finalist will be disqualified (without compensation of any kind) and the next alternate Finalist will be the next Submission with the highest score. In the event the Entrant is under the age of eighteen (18) the Finalist must provide the email address of the Parent/Legal Guardian.

 

If the Finalist notification is returned as unclaimed or undeliverable, or if any Finalist is found to be ineligible, or if any Finalist has not complied with these Official Rules, such Finalist will be disqualified and another Finalist may be selected.

PHASE 2:  After the Finalists have been determined, as described herein or in additional communications sent by Sponsor during Phase 2, the Sponsor will upload the Finalists’ videos to @sauce’s TikTok channel which the public will be able to visit to vote for their favorite Finalist Submission.  All eligible Finalist videos will be uploaded to the Website by April 20, 2021.  Sponsor is not responsible for any technical and/or quality issues of any video uploaded to the Website, it being understood that the video displayed as the Finalist Submission on the Website may differ from what was submitted by the Finalist due to technical limitations or other reasons. Videos will be attributed based on the official names of the respective Contestant (relating to each Finalist Submission). The videos will be displayed in a format/pattern/sequence of Sponsor’s sole choosing, and may be rotated one or more times during the Public Voting Period (defined below).   Public voting will begin at 12:00:00 a.m. EST on April 20, 2021 and end at 11:59:59 p.m. EST on April 30, 2021 (the “Public Voting Period”).  However, by posting notice to such effect, Sponsor may reschedule, postpone or modify the term of the Public Voting Period. Finalist will receive one (1) vote each time a person selects the video that relates to the respective Finalist Submission.  Limit one (1) vote per TikTok account for the entire Public Voting Period. Only one (1) Finalist Submission may be selected per vote.

The voting is open to persons who are legal U.S. residents currently residing in the fifty (50) United States and the District of Columbia who are at least thirteen (13) years old.  All votes are subject to final verification by Sponsor.  Sponsor has the right to void any votes that, Sponsor deems in their joint discretion, are received fraudulently, not submitted in accordance with the spirit and letter of these Official Rules or via the use of automated software. Any posting of votes received by a given Finalist Submission (including but not limited to on a leaderboard or ranking of any kind) is intended for informational purposes only and may be modified by Sponsor without notice or liability based on the validation of votes; and, as such, any posting of vote totals is in no way binding upon Sponsor.

After the Public Voting Period has concluded, the Finalist with the most Public Votes will be deemed the Grand Prize Winner.

In the event of a tie, an additional judge will re-score each tied Finalist Submission (pursuant to the Phase 1 judging criteria) and the Finalist Submission with the highest total  score will be deemed the potential Grand Prize Winner.  In the event of a further tie, the Sponsor in its sole discretion shall choose the potential Grand Prize Winner from the tied Finalist Submissions based on an evaluation of which Submission is superior overall, taking the entire judging criteria into consideration.

Sponsor/ shall have no duty or obligation to release results of scoring, identity of judges, or justification of results.

6. GRAND PRIZE DETAILS: Grand Prize Winner will be awarded $10,000 in the form of a check (the “Grand Prize”). Total approximate retail value of the Grand Prize is $10,000.

No substitution of Grand Prize is offered, except at the sole discretion of the Sponsor. No transfer of Grand Prize is permitted. If the Grand Prize, or any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute a prize with another prize of equal or greater value.  In the event that the Grand Prize Winner is between thirteen (13) and seventeen (17) years of age, the Grand Prize will be awarded to the Parent/Legal Guardian.  All federal, state and local taxes, if any, are the sole responsibility of the Grand Prize Winner.

7. GRAND PRIZE WINNER NOTIFICATION:Grand Prize Winner will be notified by direct messages to obtain email address and then send the Winners Documents (defined below). Except where prohibited, the potential Grand Prize Winner must sign and return, within three business days from the date of the notification, an Affidavit of Eligibility/Liability/Publicity Release and an IRS W-9 Form and perhaps other documents in connection with the Grand Prize (the “Winner’s Documents”) in order to claim the Grand Prize. If the potential Grand Prize Winner is unable to provide the Winner’s Documents within the time and date indicated, then that Grand Prize Winner may, at the Sponsor’s sole discretion, forfeit his/her right to the Grand Prize and an alternate Grand Prize Winner will be selected based on the remaining four (4) Finalists’  Phase 2 Public Votes.

The value associated with the Grand Prize is taxable as income and the Grand Prize Winner is solely responsible for any taxes, including, but not limited to, all applicable federal, state and local taxes that become due with respect to the value of the Grand Prize. The Sponsor, or a third party acting on its behalf, may be required to report the value of the Grand Prize to the Internal Revenue Service in the year the Grand Prize is received by the Grand Prize Winner; and, in such case, the value of the Grand Prize will be reported to the Grand Prize Winner and the Internal Revenue Service in the form of a Form 1099 and/or other applicable tax forms.

8. LIMITATIONS OF LIABILITY AND RELEASE: No liability or responsibility is assumed by Sponsor or Contest Parties resulting from Contestant’s participation in or attempt to participate in the Contest or ability or inability to upload or download any information in connection with the Contest. No responsibility or liability is assumed by the Sponsor or the Contest Parties for technical problems or technical malfunction arising in connection with any of the following occurrences which may affect the operation of the Contest: Hardware or software errors; faulty- computer, telephone, cable, satellite, network, electronic or Internet connectivity or other online or network communication problems; errors or limitations of any Internet providers, servers, hosts or other providers; garbled, jumbled or faulty data transmissions; failure of any online transmissions to be sent or received; lost, late, delayed or intercepted transmissions; inaccessibility of the Website in whole or in part for any reason; traffic congestion on the Internet or Website; unauthorized human or non-human intervention of the operation of the Contest, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, or worms; or destruction of any aspect of the Contest, or loss, miscount, misdirection, inaccessibility or unavailability of an email account used in connection with the Contest. Sponsor is not responsible for any typographical errors in the announcement of prizes or these Official Rules, or any inaccurate or incorrect data contained on any of the Websites. Use of Website is at user’s own risk. Sponsor and Contest Parties are not responsible for any personal injury or property damage or losses of any kind which may be sustained to user's or any other person's computer equipment resulting from participation in the Contest. All Submisstions become the sole property of the Sponsor, and will not be acknowledged or returned.
9. RELEASE OF LIABILITY: By participating in the Contest, Contestants release Sponsor, Contest Parties, and TikTok (collectively, “Released Parties”) from any and all claims, damages or liabilities arising from or relating to such Contestant’s participation in the Contest. By accepting a prize, recipient (a) agrees that the Released Parties, participating retailers, and all of their respective officers, directors, employees, representatives and agents will have no liability whatsoever for, and shall be held harmless by winner against, any liability for injuries, losses or damages of any kind to persons or property resulting in whole or in part, directly or indirectly, from participation in the Contest; from acceptance, possession, misuse or use of prize and (b) grants (and agrees to confirm grant in writing promptly upon request) to Sponsor and those acting under Sponsor’s authority the right to the use of his/her name, photograph, likeness, voice, image, statements and biographical information, at any time or times, for advertising, trade, publicity and promotional purposes in any media now known or hereafter discovered, worldwide, including the Internet without review, notification or approval, and additional compensation, unless prohibited by law. Sponsor is not liable in the event that any portion of the Contest is canceled due to weather, fire, strike, acts of war or terrorism, or any other condition beyond their control (a “Force Majeure Event”).
10. GENERAL CONDITIONS: If for any reason the Contest is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Contest, Sponsor reserves the right, at its sole discretion, to disqualify any individual who is responsible or who tampers with the entry process, and to cancel, modify or terminate the Contest. In the event of cancellation, Sponsor will determine the winner from among all eligible, non-suspect Submissions received prior to cancellation. This Contest is offered only in fifty (50) United States and and the District of Columbia and is governed by the laws of the state of New York, and all claims must be resolved in the federal or state courts located in Monroe county, New York.

LEGAL WARNING: ANY ATTEMPT BY AN INDIVIDUAL, WHETHER OR NOT AN ENTRANT, TO DELIBERATELY DAMAGE, DESTROY, TAMPER OR VANDALIZE WEBSITE OR INTERFERE WITH THE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND DILGENTLY PURSUE ALL REMEDIES AGAINST ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. THE PRECEDING EXPRESSLY INCLUDES BUT IS NOT LIMITED TO ANY ATTEMPT TO TAMPER WITH OR MANIPULATE THE PUBLIC VOTING PHASE OF THE CONTEST.

12. WINNER'S LIST:For the name of the Grand Prize Winner, send a self-addressed, stamped envelope to be received by May 31, 2021 to: “How I TRUFF”, PO Box 458, Newark, NY 14513.
13. SPONSOR:TRUFF 15241 Transistor Lane Huntington Beach, CA 92649.